Raphaël Varane Joins HyperX Family as brand ambassador

The football player has signed a contract for two years with the brand

 

HyperX, the gaming division of Kingston Technology Company Inc., today announced the signing of Rapahël Varane, the French professional footballer, as a HyperX Gaming Brand Ambassador. Varane plays for the French national team and despite being only 25 years old, won his fourth UEFA Champions League trophy in 2018, making him the youngest player in history to win the competition four times.

 

When not on the pitch, Varane is an eager gamer, playing a variety of FPS and sporting games. With his signing, he joins HyperX’s growing family of international ambassadors and devoted gamers such as German international footballer, Marco Reus, Tottenham and England footballer, Dele Alli, award-winning rapper, Post Malone and legendary Twitch Streamer, Shroud.

 

“I am thrilled to become part of the HyperX family and to join this amazing group of talented ambassadors. HyperX has some exciting projects planned for 2019 and it is great to be part of this brand and community”, said Varane. “Gaming is a part of my everyday life; it helps me disconnect when I’m not training or playing, I’m therefore thrilled to be representing a brand in this space with such quality products”.

As part of the deal signed with HyperX, Varane will feature in the different marketing and branding campaigns planned by the company for 2019 and 2020.

 

 “With the recent announcement of Marco Reus as brand ambassador and now Raphaël Varane, the HyperX family is expanding. We want to show that no matter which platform you use to game; mobile, PC or console, we are all gamers”, said Paul Leaman, Vice-President HyperX EMEA. “This is just the beginning of 2019, with lots of announcements to come during this year, to help develop the HyperX brand and grow our business”.

 

HyperX is an avid supporter of esports and the wider gaming community, having developed high-performance PC gaming products for over 16 years. HyperX recently expanded its award-winning line-up of PC peripherals to focus on console gamers with the launch of their licenced gaming headset products.

HyperX can be found on:

YouTube: http://www.youtube.com/kingstonhyperx
Facebook: http://www.facebook.com/hyperxcommunity
Twitter: http://twitter.com/hyperx
LinkedIn: http://www.linkedin.com/company/164609?trk=tyah
Google+: https://plus.google.com/u/0/+kingston/posts

About HyperX

HyperX® is a division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer. Established in 2002, HyperX is headquartered in Fountain Valley, California, USA. For more information, please call +44 (0)1932 738888 or visit www.hyperxgaming.com.

Media Relations:

Shane Herrington
HyperX PR Team
Kingston Technology Europe Co LLP
+44 (0) 1932 738888
pr@hyperx.eu 

LEWIS - Global Communications
+44 (0) 207802 2626
hyperx@teamlewis.com 

Kingston, the Kingston logo and HyperX are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.

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