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HyperX expands its We’re All Gamers brand Campaign to Europe and will include brand ambassadors Post Malone, Raphaël Varane, Marco Reus, Dele Alli, Casemiro, Shroud and Pokimane

HyperX™, the gaming division of Kingston Technology Company Inc., and brand leader in gaming and esports, today announced the expansion across France, Germany, UK and the Nordic region of its We’re All Gamers brand campaign, which will include a new roster of recognised European ambassadors. 

The campaign, which will be shown across online and digital out of home platforms, features Post Malone, Raphaël Varane, Marco Reus, Dele Alli, Casemiro, Shroud, Pokimane and Cloud9’s Rush. It will showcase the illustrated gaming spirit of each of the individual personalities.  Creative leadership is led by the US-based agency, Envoy.

The aim of the campaign is not only to build brand awareness for the sixteen years old gaming lifestyle brand but to challenge the stereotype of a gamer. The high-profile faces featured in the campaign are known for other talents but are all united in their passion for gaming.

The We’re All Gamers campaign is designed to integrate into today’s dual-screen world of watching on a big screen and looking at a mobile device. Here is a 30-second campaign example with four ambassadors and their gaming spirits.

“Excited to be teaming up with HyperX and help push forward the gaming community. Get your headset and let’s rock n roll boiii.” –  Post Malone, award-winning music artist

I am very excited to become a HyperX ambassador. I love their product and have been using their products for a while now, becoming an ambassador was the next logical step – it made perfect sense. I’m looking forward to working with them in the future”.– Dele Alli, Tottenham and England national footballer

"I'm excited to share this animation HyperX has created for me. Looking forward to fragging more in 2019." – Shroud, top streamer

“HyperX and I have something in common: we take any challenge seriously. Every time I play with HyperX accessories, I realise that they are the most reliable and perfect tool to enjoy the games experiences. That’s why I identify with the brand” – Casemiro, European and Brazilian national footballer

"HyperX helps me do what I love daily, looking forward to what's in store for us in 2019!"– Pokimane, top streamer

“Gaming has become such a big part of our day to day lives, from playing on my mobile to coming home after training and playing a little FIFA with friends after training. I am excited for people to see my gaming spirit and see me in a whole new way”. – Marco Reus, Dortmund and German national footballer

“Striving to become the best at CSGO is something special.  I attribute my alias to the adrenaline rush I get from winning crucial moments in big games.  It’s really hard to match that feeling. HyperX helps me to achieve the thrill of winning.” – Rush, professional CSGO player   

“I am thrilled to become part of the HyperX family and to join this amazing group of talented ambassadors. Gaming is a part of my everyday life; it helps me disconnect when I’m not training or playing, I’m therefore thrilled to be representing a brand in this space with such quality products”.    - Raphaël Varane, European and French national footballer

HyperX is a champion of all gamers. It doesn’t matter if they play on console or PC, are a football player, popular streamer, an esport professional, or even a music icon - the thrill of gaming is what truly unites them all, and HyperX helps them game at their best. The integrated global We’re All Gamers campaign in 2019 is expected to be the first of many new activities in promoting the HyperX brand to consumer and lifestyle audiences.

“Following the success of the US campaign, which has been viewed over 700 million times after collaborating with NBA and US football talent, all of whom passionately game, it made sense to expand into those European countries and territories that generate billions for the gaming industry. said Paul Leaman, vice president, HyperX – EMEA.  “Gaming is no longer a niche market but is part of our everyday lives and at HyperX we recognise this. We not only aim to provide top quality products for every gamer but to also position ourselves in the minds of consumers as the go-to brand for their gaming needs.”

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About HyperX

HyperX® is a division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer. Established in 2002, HyperX is headquartered in Fountain Valley, California, USA. For more information, please call +44 (0)1932 738888 or visit

Media Relations:

Shane Herrington
HyperX PR Team
Kingston Technology Europe Co LLP
+44 (0) 1932 738888
[email protected] 

LEWIS - Global Communications
+44 (0) 207802 2626
[email protected] 

Kingston, the Kingston logo and HyperX are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.

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