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HyperX Leads Panel at SXSW 2019: The Great Adoption, Gaming as Entertainment

HyperX Leads Panel at SXSW 2019: The Great Adoption, Gaming as Entertainment

HyperX Returns to SXSW 2019 as Host of Esports Panel, Sponsor for SXSW PC Arena and to Showcase Latest Gaming Gear at SXSW Gaming Expo

SXSW 2019 as Host of Esports Panel FOUNTAIN VALLEY, Calif./AUSTIN, Texas, – March 4, 2019 – HyperX®, a division of Kingston® Technology Company, Inc., today announced it will lead an esports panel at SXSW 2019 named The Great Adoption, Gaming as Entertainment. The complementary world of esports, sports and music has become the fastest growing entertainment segment in the world, with live viewership exceeding most sports and other forms of entertainment. The Great Adoption, Gaming as Entertainment panel brings together the perspectives of teams, broadcasters and brands to discuss the adoption of tri-entertainment, the rapid merger of sports, esports and the music world as a new form of entertainment. Market leaders from ESPN, Philadelphia 76ers’ Dignitas and HyperX bring their knowledge and insights to SXSW 2019.

“The combined world of sports and esports is the newest form of entertainment worldwide,” said Daniel Kelley, director of global corporate marketing, HyperX. “Esports, sports and music combined create a lively, unique new form of entertainment that is growing rapidly, and HyperX appreciates being part of this forward-thinking community.”

The Great Adoption, Gaming as Entertainment panel takes place at the SXSW Esports Conference on Friday, March 15 from 2 – 3 p.m. at the Austin Convention Center, Room 9AB, and features gaming industry experts including:

• Heather Garozzo, VP of marketing, Dignitas, a Philadelphia 76ers gaming organization – As the Vice President of Marketing, Garozzo is responsible for creating and executing Dignitas’ fan marketing and community engagement strategies for the 15-year old esports organization, acquired by Harris Blitzer Sports & Entertainment in 2016. She oversees the development of team and player brands and creates authentic sponsor activations with influencers and streamers. Garozzo, a former ESL and ELEAGUE In-Game Director, had previously served as Dignitas’ Director of Fan Engagement, where her efforts resulted in a 90% increase in the team’s livestream viewership and 20% plus increase in social media engagement. Garozzo earned her M.B.A in Marketing and eBusinesss from the University of Wisconsin-Milwaukee and her B.A. in Communications from the University of Wisconsin-Madison.

• Kevin M. Lopes, director of business development, ESPN – Lopes is currently the director of business development at ESPN. He brings extensive ESPN experience having worked within the programming group for 10 years, most recently as director, digital media programming & acquisitions, where he was responsible for scheduling/operational oversight of live digital events, digital collegiate acquisitions, and esports programming acquisitions and strategy. Prior to ESPN, Lopes was at the Big East Conference. He has a bachelor’s in Communications from the University of Rhode Island.

• Daniel Kelley, director of global corporate marketing, HyperX – Kelley offers unique insight into the merging of esports, traditional sports and music, securing strategic partnerships with NBA and NFL players, music artists and esports teams, including Grammy-winning artist Post Malone, Pittsburgh Steelers’ wide receiver JuJu Smith-Schuster, and All-Star players Joel Embiid of the Philadelphia 76ers, Gordon Hayward of the Boston Celtics and De’Aaron Fox of the Sacramento Kings. Kelley leads HyperX in driving wide-reaching brand awareness with a We’re All Gamers campaign currently seen on broadcast, digital and social channels.

• Stan Press, industry consultant, Esports – Press is involved in esports from the agency perspective and has been a moderator of esports panels around the world. He brings his esports experience as a moderator to the 2019 panel.

In addition to the panel, HyperX is sponsoring the SXSW PC Arena for the second year in a row, supplying 150 sets of HyperX gaming peripherals including gaming headsets, keyboards, mice and mousepads. Guests can demo HyperX gear while playing the latest games in organized competitions and tournaments. Streamers will be broadcasting live from the SXSW Gaming Expo floor each day using HyperX gaming peripherals from The Streamery, an area dedicated to streaming live content at SXSW Gaming.

At the SXSW Gaming Expo, attendees can view HyperX’s We’re All Gamers campaign, seen on NBA Saturday Primetime on ABC presented by HyperX Gaming, and try out the latest gaming gear at the HyperX booth #2407 on Friday March 15 – Saturday, March 16 from 11 a.m. – 6 p.m. and Sunday, March 17 from 11 a.m. – 5 p.m. Booth activities will include daily giveaways, product demos, PC and console gaming stations, and onsite sales with special discounts for select products. Visitors will have the opportunity to try out award-winning gaming products used by gaming professionals around the world including HyperX gaming headsets, keyboards, mice, mousepads, memory and SSDs.

“HyperX is thrilled to return to SXSW Gaming this year, showcasing top-of-the-line gaming gear at the PC Arena and hosting a variety of activities and live gameplay,” said Stephanie Winkler, strategic marketing, HyperX. “SXSW Gaming Expo is a unique destination for both new and veteran fans to experience gaming culture. The SXSW Gaming experience embodies the spirit of HyperX’s We're All Gamers ethos, and we are excited to align with SXSW again in 2019.”

About HyperX

HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 16 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mousepads – to the gaming community and beyond. The award-winning HyperX brand in known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 60 million memory modules and 7 million gaming headsets worldwide.

Join the global #HyperXFamily at, learn how HyperX products can enhance your console experience and boost performance for both you and your PC, console or mobile device at Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.






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Editor’s Note: For additional information or executive interviews, please contact Mark Tekunoff, Kingston Technology Company, Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708, 714-438-2791(Voice). Press images can be found in Kingston’s press room here.

Kingston, the Kingston logo, HyperX and the HyperX logo are registered trademarks or trademarks of Kingston Technology Corporation in the U.S. and/or other countries. All registered trademarks and trademarks are the property of their respective owners.

About HyperX

HyperX® is a division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer. Established in 2002, HyperX is headquartered in Fountain Valley, California, USA. For more information, please call 800-337-8410 or visit

Kingston, the Kingston logo and HyperX are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.

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