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Uconnect Esports Partners with Twitch Student, HyperX, Cooler Master, DreamHack to Sponsor Collegiate Esports and Gaming (Partner Release)

Uconnect Esports Partners with Twitch Student, HyperX, Cooler Master, DreamHack to Sponsor Collegiate Esports and Gaming

Houston, TX (Mar. 14, 2020) - Uconnect Esports, an esports and gaming sponsorship marketplace that connects brands with esports and gaming organizations, is proud to be partnering with Twitch Student, HyperX, and Cooler Master to support and sponsor collegiate esports organizations, events, and esports venues for 2020, exclusively on the Uconnect platform.

The Uconnect Esports platform is an online marketplace that allows brands to discover and sponsor esports and gaming events held by organizations. By streamlining and automating the entire sponsorship process, Uconnect Esports allows brands to efficiently and reliably activate across hundreds of events and organizations in North America through deliverables executed by the organizations, including social media campaigns, physical booths, event support packages, and product sponsorships.

“Uconnect Esports continues to devote themselves to elevating collegiate gaming and esports clubs in North America. We are proud to continue our support for community leaders who bring students together and create opportunities for each other,” said Mark “Garvey” Candella, Director of Student and Education Programs at Twitch. Twitch Student will be using the Uconnect Esports platform exclusively this year to sponsor over 100 collegiate esports and gaming events.

Uconnect Esports launched it’s alpha platform at it’s Texas Collegiate Esports Summit in August of 2019. The Uconnect Esports platform has since incorporated over 120 major collegiate esports and gaming organizations across North America on its platform, including many organizations from tier 1 universities like Longhorn Gaming at the University of Texas - Austin. During Spring of 2019, Uconnect Esports facilitated over 160 collegiate sponsorships across 8 different brands, including Twitch, on it’s platform.

“As organization leaders of the first generation of collegiate esports, our goal at Uconnect Esports is to open an entire ecosystem for sponsorships and support,” said Dylan Liu, CEO and founder of Uconnect Esports. “Collegiate esports is a new space for many brands and collegiate administrators. We are helping both sides enter the ecosystem while prioritizing students. We want to make sure that these organizations and this ecosystem continue to be led and driven by students, with the support of administrators and brands.”

Uconnect Esports will also be partnering with DreamHack on an esports summit series titled Collegiate Rising, powered by Twitch Student. Uconnect Esports will be hosting official collegiate panels and meetups at DreamHack, PAX, and SXSW. The panel’s speakers range from former collegiate leaders now working for major brands, to university administrators building up their university’s collegiate program.

For more information about Uconnect Esports, please visit Facebook and Twitter for news on upcoming partnerships and new platform features throughout the coming months.

About Uconnect Esports

Uconnect Esports is an online sponsorship marketplace that connects brands with over 120 major collegiate esports and gaming organizations across North America. By streamlining and automating the sponsorship process, Uconnect Esports provides a scalable solution for brands to reliably and efficiently coordinate sponsorships and execute large scale marketing campaigns with hundreds of collegiate esports and gaming organizations across North America.

Uconnect Esports is a Capital Factory and Sputnik ATX accelerator Alumni.

About Twitch

Twitch is the world’s leading social video service and community for gamers. Each day, millions of community members gather to watch, talk, and chat about shared interests. Twitch’s video service is the backbone of both live and on-demand distribution for all types of content, including the entire video game ecosystem, the creative arts, vlogging (IRL), and more. Twitch also runs TwitchCon, the annual convention for celebrating the Twitch community.

About HyperX

HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 16 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mousepads – to the gaming community and beyond. The award-winning HyperX brand is known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and over-clockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 65 million memory modules, 10 million gaming headsets and one million keyboards worldwide.

Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how HyperX products can enhance your console experience and boost performance for both you and your PC, console or mobile device at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.

About Cooler Master

Cooler Master is a global leader in designing and manufacturing innovative gaming peripherals and computer components. With a 25-year track record, Cooler Master is driven by passion for the things that make building a PC a rewarding experience and sustained by a vision that can reinvent the way machines are designed, made, and used to make the ultimate gaming experience. From its landmark release of the first ever aluminum PC case to the groundbreaking switch of the modular format, Cooler Master is committed to bringing customers and fans the utmost in choice and control. For more information on Cooler Master, please visit www.coolermaster.com or follow us http://www.facebook.com/coolermaster.

About DreamHack

DreamHack is all about entertainment for the digital generation. Founded in 1994 as a BYOC LAN party, DreamHack grew over 25 years to a global phenomenon as the digital festival for today’s youth, hosted throughout Europe and North America. DreamHack festivals feature multiple esports competitions, live music, exhibitions, creative competitions, LAN party, cosplay and much more. DreamHack helped pioneer esports and continues to be one of the largest global producers of esports content. Millions of viewers tune in from all over the world to watch DreamHack broadcasts every year. DreamHack events welcomed more than 345,000 visitors in 2019.

More information is available at dreamhack.com. DreamHack is part of leading international digital entertainment group MTG. More information at mtg.com.

About HyperX

HyperX® is a division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer. Established in 2002, HyperX is headquartered in Fountain Valley, California, USA. For more information, please call 800-337-8410 or visit www.hyperxgaming.com

Kingston, the Kingston logo and HyperX are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.

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