HyperX Announces Sponsorship of LIRIK, World’s #1 Twitch Streamer

LIRIK and HyperX to Host Live New Year’s Eve Streaming Event in Times Square

LIRIKFountain Valley, CA – Dec. 21, 2016 – Underscoring its commitment to the eSports community, HyperX®, a division of Kingston® Technology Company, Inc., today announced the signing of LIRIK, a top live-streaming Twitch Partner. LIRIK streams (https://www.twitch.tv/lirik) six days a week to a loyal fan base of over 1.5 million subscribers, and under the new sponsorship LIRIK will use HyperX keyboards and mousepads for live gameplay and industry events and tournaments. HyperX will also be creating a first ever co-branded mousepad with LIRIK, allowing fans to support their favorite streamer while gaming with a precise and comfortable surface.

Since his start in 2011, LIRIK found his fame streaming World of Warcraft and DayZ and his channel grew exponentially to a current daily average of 10,000 – 30,000 viewers per stream. A streamer for the people, LIRIK encourages fans to choose the games he will play and has attempted multiple 24 hour livestreams. In the future, LIRIK’s livestreams will integrate HyperX gear to support his gameplay performance.

“Working with HyperX is a natural extension for my gameplay, and I’m thrilled to be using HyperX’s new ALLOY FPS keyboard for all my gaming needs,” said LIRIK. “HyperX is known for quality products and creating authentic gaming experiences. I’m looking forward to doing big things with HyperX for the growing gaming community.”

LIRIK’s first activity with HyperX will be the “HyperX New Year’s Stream,” a social streaming event hosted by Dick Clark Productions at the Marriott Marquis, overlooking New York City’s iconic Times Square. Joined by Cloud Nine’s n0thing and NRG’s Seagull, the HyperX New Year’s Stream will combine a traditional Twitch experience with incredible atmosphere, giveaways, promotions, and festive views of the city. The event will stream live on HyperX’s Twitch channel (https://www.twitch.tv/hyperx), beginning at 8 p.m. EST through 1 a.m. EST.

HyperX is an avid supporter of eSports and the gaming community, developing products designed specifically for FPS genres – including the HyperX Cloud Revolver headset, which delivers a studio-grade sound stage that enables gamers to directionally target the enemy, enhanced comfort and superior quality. The new HyperX ALLOY FPS Mechanical Gaming Keyboard is the official keyboard of Intel Extreme Masters and used in the Intel Showcase across all Season 11 gaming events. Additionally, ALLOY FPS is the recommended keyboard of top gaming organizations such as NaVi Gaming, Echo Fox and Hell Raisers.

About HyperX
HyperX is the high-performance product division of Kingston Technology encompassing high-speed DDR4 and DDR3 memory, SSDs, USB Flash drives, headsets and mouse pads. Targeted at gamers, overclockers and enthusiasts, HyperX is known throughout the world for quality, performance and innovation. HyperX is committed to eSports as it sponsors over 30 teams globally and is the main sponsor of Intel Extreme Masters. HyperX can be found at shows across the globe including Brasil Game Show, China Joy, DreamHack, ESL One and PAX. For more information visit the HyperX home page.

About HyperX

HyperX® is a division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer. Established in 2002, HyperX is headquartered in Fountain Valley, California, USA. For more information, please call 800-337-8410 or visit www.hyperxgaming.com

Kingston, the Kingston logo and HyperX are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.

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